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Maruti Suzuki India's Foray into Africa



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Code : COS0110

Year :
2013

Case Length : 17pages

Industry :Consumer Packaged, Fast Moving Consumer Goods

Organization:The Procter & Gamble Company.

Period : 2009-2013

Region : India, Africa and Europe

Teaching Note: Available

Structured Assignment : Not Available

Countries : US

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Introduction: In a press release, the company website announced that “CEO McDonald is being replaced by his predecessor, Lafley . After being recalled, Lafley said in an interview to Bloomberg that the P&G board had called him and asked if he would come back and he was back, full on, engaged and ready to get into the business . Lafley, who in his early career, had been commissioned in the US Navy as a supply officer, during the Vietnam War, frankly felt that it was a case of ‘duty called’. McDonald, who was handpicked by Lafley to head P&G in June 2009, had difficulty in spurring growth at the company and was criticized by market analysts for P&G’s lagging performance. Under McDonald, P&G cut its profit forecasts three times during the fiscal year 2012 and profits declined for three straight years since his takeover from Lafley in 2009 .

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